Keeping your marketing strategy through times like this may help you get ahead of your competitors.
said Frances Zelazny, CMO of Signals Analytics.
Under these circumstances, getting the tone of communications from your company right is critical to ensure that you don’t damage your brand reputation, while also keeping customers updated on how they can interact with your business.
There are opportunities to build brand loyalty. In many cases where competitors have pulled back their budgets, you will have an excellent shot to get ahead of the curve.
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